Hal Hershfield

Hal Hershfield is a Professor of Marketing and Behavioral Decision Making, and Marketing Area Chair at the University of California, Los Angeles Anderson School of Management. His research explores how thinking about time influences emotions, judgments, and decisions, particularly in the context of long-term planning and retirement. Hershfield's work investigates the psychological components of saving and how individuals can make better decisions by considering their future selves. His research has been featured in various media outlets and has informed policy and industry practices. He completed his Ph.D. at Stanford University and has held academic positions at NYU Stern and the Kellogg School of Management at Northwestern University.

Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA Anderson School of Management. His research focuses on Marketing, Social Psychology, Judgment and Decision Making, and Behavioral Economics. Hershfield's work explores how people make decisions over time, particularly how conceptions of the future self influence intertemporal choice and saving behavior. He investigates the role of emotional experiences, future self-continuity, and mental simulation in shaping behavior. His research also addresses real-world issues such as climate change and financial decision-making, using large-scale studies and neurophysiological methods to understand human behavior.