Regular biography
Alicea Lieberman is an Assistant Professor of Marketing at the UCLA Anderson School of Management. Her research focuses on behavior change, with an emphasis on improving individual and societal health and well-being. She examines how to encourage people to initiate and persist in healthy behaviors, including daily activities such as exercise and healthy eating, as well as intermittent behaviors such as cancer screening. Lieberman’s work has been published in top-tier academic journals such as the Journal of Consumer Research and Organizational Behavior and Human Decision Processes. She earned a BA from The George Washington University and an MPH from The University of North Carolina at Chapel Hill, and her PhD is from the University of California, San Diego. Her research draws on her experience in behavioral science and public health to improve health and well-being.
Scholar-generated biography
Alicea Lieberman is a researcher at UCLA Anderson School of Management, focusing on the intersection of technology, consumer behavior, and public health. Her work explores how digital platforms and social interactions influence human behavior, with a particular emphasis on health communication and behavioral economics. Lieberman's research includes the impact of financial incentives on colorectal cancer screening, the role of social norms in health behavior, and the psychological effects of auditory technologies. She also investigates how data collection methods, such as crowdsourcing, can enhance research validity. Her studies often combine empirical analysis with insights from behavioral science to address real-world challenges.