Regular biography
Andres Terech is an Adjunct Professor of Marketing and Faculty Director of the Morrison Center for Marketing and Data Analytics at the University of California, Los Angeles Anderson School of Management. His research interests include retailing, consumer choice behavior, and competitive market structure. Terech has taught courses in pricing, marketing strategy, and retail management, and has also conducted executive seminars at business schools in Spain, Mexico, Chile, Peru, and Ecuador. His work has been published in scholarly journals and business publications, and he has authored several case studies. Terech's academic career began with a Ph.D. in Marketing from UCLA Anderson in 2004, following an MBA from IAE Business School, Universidad Austral, and a B.A. in Business Administration from Universidad de Buenos Aires.