Regular biography
Aimee Drolet Rossi is a Professor of Marketing and holds the Marion Anderson Chair in Management at the University of California, Los Angeles Anderson School of Management. Her research focuses on consumer decision-making, particularly among older consumers, and explores mental processes underlying consumer choices. She teaches in the full-time MBA, Fully Employed MBA, and doctoral programs at UCLA Anderson and currently serves as the school’s marketing area chair. Rossi’s work includes examining how aging influences consumption habits and preferences, with a focus on moderation in consumption. She has authored and edited several publications, including 'The Aging Consumer: Perspectives from Psychology and Economics,' which was recognized as a top academic title. Rossi received her Ph.D. in business from Stanford University and has been affiliated with UCLA Anderson since 1997.