Regular biography
Anand V. Bodapati is an Associate Professor of Marketing at the University of California, Los Angeles, within the Anderson School of Management. His research focuses on consumer psychology, decision making, statistics, marketing, and computer science, with an emphasis on developing statistical models and decision support systems to address marketing challenges. His work spans areas such as customer acquisition, product optimization, conjoint analysis, segmentation, and advertising response. Bodapati has published in journals such as the Journal of Marketing Research and Marketing Letters. He has also developed algorithms for marketing technology companies. At UCLA Anderson, he teaches courses in digital marketing analytics, customer analytics, and market research.