Elisabeth Honka

Elisabeth Honka is an Associate Professor of Marketing at the University of California, Los Angeles, Anderson School of Management. Her research focuses on consumer search and empirical industrial organization, particularly in financial services such as auto insurance and retail banking. Honka joined the UCLA Anderson faculty in 2015 after serving as an assistant professor at the University of Texas at Dallas’ Jindal School of Management. She earned her Ph.D. in Marketing from the University of Chicago Booth School of Business in 2010. Her work explores topics such as consumer behavior, pricing strategies, and the impact of data analytics on marketing decisions. Honka teaches pricing in UCLA Anderson’s full-time MBA and FEMBA programs.

Elisabeth Honka is an Associate Professor of Marketing at the University of California, Los Angeles, specializing in Consumer Search, Advertising, Financial Services, and Digital Entertainment. Her research explores consumer behavior in various industries, including the effects of advertising on consumer awareness and choice, the role of search strategies in financial services, and the impact of digital platforms on entertainment consumption. Honka's work often integrates empirical methods to analyze consumer decision-making processes, such as search costs, informational advertising content, and the influence of social networks on media engagement. Her research contributes to understanding how consumers navigate complex markets and how firms can optimize their marketing strategies.