Brett Hollenbeck

Brett Hollenbeck is an Associate Professor of Marketing at the University of California, Los Angeles, Anderson School of Management. His research focuses on empirical industrial organization and quantitative marketing, with recent studies examining economies of scale in retail and service industries, the relationship between mergers and innovation, and the economics of online reviews and ratings on digital platforms. Hollenbeck teaches Customer Assessment and Analytics at Anderson, equipping MBA students with quantitative tools to measure customer preferences and analyze data. Originally from Missouri, he is a film buff, avid traveler, and supporter of Texas Longhorns football.

Brett Hollenbeck is a researcher at the UCLA Anderson School of Management, focusing on Marketing, Industrial Organization, and Economics. His work explores topics such as online reputation mechanisms, fake reviews, and the economic implications of market structures. Hollenbeck investigates how digital platforms influence consumer behavior, the impact of privacy regulations on e-commerce, and the role of chain organization in market dynamics. His research also examines the effects of technological advancements, such as LLM adoption, on online user behavior and retail competition. Through empirical analysis, he provides insights into market power, innovation, and the financial consequences of policy changes in various industries.