Regular biography
Professor Oguz A. Acar is a Professor of Marketing & Innovation at King's College London, affiliated with the Department of Economics. His research interests include marketing, innovation, and the intersection of generative AI with business and education. He is also a Research Affiliate at the Laboratory for Innovation Science at Harvard University and an Expert in Behavioural Sciences and Innovation at the World Economic Forum. His work has been published in leading academic journals and executive-oriented outlets, and he regularly engages with industry through consulting, advising, and speaking engagements. He has developed educational resources on generative AI and is actively involved in academic and industry events related to AI and innovation.
Scholar-generated biography
Oguz A. Acar is a Professor of Marketing & Innovation at King’s College London, specializing in Generative AI, Crowdsourcing, Creativity, and Innovation. His research explores how constraints foster innovation, the role of crowdsourcing in driving creative solutions, and the impact of AI on marketing practices. Acar’s work also examines consumer creativity, idea generation, and the integration of technology in educational settings. His publications highlight the interplay between individual differences, organizational behavior, and the dynamics of innovation in digital environments. By bridging marketing, psychology, and technology, Acar contributes to understanding how to harness collective creativity and AI for sustainable innovation.