ZUO Si

ZUO Si is an Assistant Professor in the Department of Marketing at Antai College of Economics & Management, Shanghai Jiao Tong University. With a Ph.D. from Cornell University, ZUO's research focuses on quantitative marketing, industrial organization, platform dynamics, recommendation systems, and rating algorithms. His work includes studies on personalization, price signaling, and online store dynamics, with papers under review or awarded at conferences. ZUO also teaches courses in marketing modeling, marketing management, and industrial organization. His research has received recognition, including awards at the China Marketing International Conference and the Chinese Marketing Association of Universities.

Si Zuo is a researcher at Shanghai Jiao Tong University with expertise in industrial organization and quantitative marketing. Their work explores topics such as price signaling, reputation building, and the impact of digital platforms on market dynamics. Si Zuo's research includes studies on service and consulting platforms, where they analyze how firms use pricing strategies to build reputations. Additionally, they examine the role of personalization and algorithmic dependence in consumer learning behaviors. Their publications also address the challenges of market expansion and the design of digital platforms. These studies contribute to understanding the intersection of technology, business strategy, and consumer behavior in modern markets.