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About
Regular biography
CHEN Jie is a Professor in the Department of Marketing at Antai College of Economics & Management, Shanghai Jiao Tong University. His research interests include new technology marketing, new media marketing and social influence, multimodal recognition, cross-cultural marketing, and digital innovation. He has led multiple national and provincial research projects, including five National Natural Science Foundation projects, and has published over 100 papers in domestic and international journals. His teaching includes courses on consumer behavior, marketing management, and cross-cultural management at various academic levels.