Z
About
Regular biography
ZHUANG Hui is an Assistant Professor in the Department of ECON at Shanghai Jiao Tong University. Their research focuses on marketing, with specific interests in brand equity, supply chain management, and e-commerce. Current research explores the characteristics of products or services suitable for online sales, differences between B2B and B2C offerings, and the impact of e-commerce on retail marketing in China. They also analyze how website imagery influences consumer behavior. ZHUANG holds a PhD from the Business School of Shanghai Jiao Tong University and has experience as a senior consultant at Unicentury Consulting.