ZHOU Ying

Ying ZHOU is an Associate Professor in the Department of Marketing at Antai College of Economics & Management, Shanghai Jiao Tong University. Her research focuses on Marketing and Channel Management. She has conducted various studies, including reports on developing strategies for new businesses, independent innovation in state-owned enterprises, and marketing strategies for genetically modified products. Zhou has also published in refereed journals such as the Journal of Shanghai Jiao Tong University and Shanghai Management Science. She teaches courses in Marketing and Channel Management and has received teaching awards, including the most popular teacher award of SJTU in 2006 and the Philip Teaching Award in 2005.