ZHANG Shuo

ZHANG Shuo is an Associate Professor in the Department of Marketing at Antai College of Economics & Management, Shanghai Jiao Tong University. His research interests include quantitative marketing models, data-driven digital platform policy, and consumer decisions in online marketing. He has published work on topics such as time-inconsistent preferences and strategic self-control in digital content consumption. ZHANG holds a Ph.D. in Economics from Washington University in St. Louis and has received several awards, including the 2023 Marketing Science and Innovation Conference Best Paper Award (Second Prize) and the 2022 Shanghai High-level Overseas Talents designation. He also teaches courses in marketing engineering and marketing models.