XU Haifeng

Dr. XU Haifeng is an Associate Professor in the Department of Information, Technology, and Innovation at Antai College of Economics & Management, Shanghai Jiao Tong University. His research focuses on artificial intelligence, social media, digital platforms, healthcare information systems, and the sharing economy. He has published in top journals such as MIS Quarterly, Information Systems Research, and Journal of Marketing, and has presented at international conferences like ICIS and PACIS. Dr. Xu has also served as a Guest Associate Editor for MIS Quarterly and as an Associate Editor for ICIS. He is the Principal Investigator for a general research project funded by the NSFC and the Shanghai Pujiang Talent Program.

Haifeng Xu's research focuses on social media and its impact on human behavior, particularly in the context of social network services (SNS) addiction, consumer behavior, and online interactions. His work explores how message characteristics, voice features, and platform design influence user engagement and addiction. Xu also investigates the role of social media in mental health, such as depression contagion, and its implications for marketing and advertising strategies. His studies often integrate text-mining and empirical analysis to understand consumer patterns and the effectiveness of digital communication. Additionally, Xu examines the intersection of technology and social responsibility, including the impact of online microlending and the role of artificial intelligence in healthcare.