WANG Liangyan

Liangyan Wang is a Professor in the Marketing Department at Antai College of Economics and Management, Shanghai Jiao Tong University. She holds a Ph.D. in Marketing from the University of California, Irvine and has served as a visiting Associate Professor at the Carlson School of Management, University of Minnesota. Her research focuses on brand management and consumer behavior, with publications in journals such as Strategic Management Journal, Journal of Marketing Research, Journal of Consumer Research, Psychological Science, and Journal of Consumer Psychology. She teaches courses in consumer behavior and global marketing at Shanghai Jiao Tong University and the University of California, Irvine.