SONG Tingting

Tingting SONG is an Associate Professor at Antai College of Economics & Management (ACEM), Shanghai Jiao Tong University. Her research interests include technology and behavioral perception, social media and social networks, and digital commerce. Her work has been published in journals such as Management Science and Information Systems Research. She has received several awards, including the Third Prize in the 9th Higher Education Outstanding Scientific Research Achievement Award and the Outstanding Doctoral Dissertation Award from the Management Science and Engineering Society. She teaches courses such as Business Statistics, Seminar in Management Information Systems, and Scientific Writing.

Tingting Song's research focuses on the impact of social media and digital platforms on consumer behavior, business strategies, and information dissemination. Her work explores how user-generated content, social recommendations, and online word-of-mouth influence product sales, consumer decision-making, and brand engagement. She investigates the role of social ties, reciprocity, and content creation in shaping market dynamics. Additionally, she examines the effects of technological innovations such as Scan & Go and online-merge-offline strategies on retail operations and subscription services. Her research also addresses behavioral economics concepts like the sunk cost fallacy and its implications for pricing and consumer satisfaction.