LYU Wei

Lu Wei is a professor in the Department of Marketing at Antai College of Economics & Management, Shanghai Jiao Tong University. He is also the director of the AI and Marketing Research Center at the same institution. His research focuses on marketing, strategic management, big data, and AI marketing. He has held various academic and administrative roles at Shanghai Jiao Tong University and Fudan University, including professorships and directorships. Lu Wei has contributed to numerous research programs and publications in marketing and related fields. He is currently affiliated with several editorial boards and has served as an independent director for various companies.