LUO Jifeng

Jifeng Luo is a Professor and Department Chair of Information, Technology and Innovation at Antai College of Economics and Management, Shanghai Jiao Tong University. His research interests include e-commerce, information and incentive design, social impacts of IT, and digital health. His work has been published in journals such as MIS Quarterly, Information Systems Research, and Information & Management. Luo also serves as an Associate Editor for Information & Management and holds the role of Academic Director for the SJTU-SMU DBA program. He has received several awards, including the 2018 Second Class Prize for Outstanding Achievements in Philosophy and Social Sciences in Shanghai and the 2017 Second Class Prize for Excellence in Research at Shanghai Jiao Tong University.

Jifeng Luo's research focuses on e-commerce, IT business value, and social commerce, with an emphasis on understanding consumer behavior, organizational capabilities, and the impact of information technology on business practices. His work explores topics such as the effectiveness of online shopping characteristics, inconspicuous luxury consumption, and the role of logistics information in sales. Luo also investigates the influence of IT governance, cross-channel capabilities, and managerial actions on industry dynamics. His studies often draw on empirical evidence from Chinese markets and global industries, including the apparel, healthcare, and online travel sectors.