Regular biography
Prof. LIU Yi is a Professor in the Department of Marketing at Antai College of Economics & Management, Shanghai Jiao Tong University. Her research interests include channel and supply relationship management, strategic orientation and innovation, flexible strategy and strategic marketing, and international outsourcing. She has published extensively in international and domestic journals, including 22 papers in international journals and 37 in domestic CSSCI journals. Prof. Liu has also authored a monograph selected in Chinese Management Science Literature. She has served in various editorial and academic roles, including as an editorial board member for the Journal of Management Analytics and as a project evaluation expert for the National Natural Science Foundation.