JING Miao

JING Miao is an Associate Professor in the Department of Marketing at Antai College of Economics & Management, Shanghai Jiao Tong University. Her research focuses on Marketing and Consumer behavior. She has published in refereed journals and books, including studies on perceived risk in online shopping and consumer behavior. Her work has been featured in various academic publications, and she has conducted research projects funded by the Ministry of Education and Antai College. She is a member of the China Marketing Association.