Xinyu Cao

Prof. Xinyu Cao is Vice-Chancellor Associate Professor of Marketing at the Chinese University of Hong Kong (CUHK) Business School. She holds a BS in Mathematics and Physics from Tsinghua University, an MS in Industrial Engineering and Operations Research from UC Berkeley, and a PhD in Management (with a concentration in Marketing) from MIT Sloan School of Management. Her research focuses on quantitative marketing, with emphases on digital marketing, social media, platform management, and market research methodology. Her work has appeared in Marketing Science, M&SOM, and Marketing Letters. She is on the editorial board for Marketing Science.

Xinyu Cao is a marketing scholar whose research explores the intersection of marketing strategies and consumer behavior, with a focus on digital platforms and online market dynamics. Their work investigates how factors such as consumer inattention, uncertainty, and marketing strategies influence decision-making. Cao also examines the impact of external shocks, such as the COVID-19 pandemic, on gig economy labor supply and online gig worker behavior. Additionally, they explore topics like NFT royalties, AI adoption, and algorithmic interventions. Their research employs advanced econometric methods, including deep-DID and control function approaches, to estimate heterogeneous treatment effects in various contexts.