Professor Naufel Vilcassim

Professor Naufel Vilcassim is a professor at the London School of Economics and Political Science, affiliated with the Business / Management department. His research focuses on business performance among growth-oriented micro-entrepreneurs in Africa, using randomized controlled trials to examine the role of managerial capital and access to business information tools. He has also conducted research in India on the efficacy of mobile video training for healthcare workers. His work spans marketing mix, competitive interactions, pricing, and market structure, with publications in journals such as Marketing Science and Management Science. He has held administrative roles at London Business School and served on editorial boards and grant evaluation panels.

Naufel Vilcassim is a marketing researcher at the London School of Economics and Political Science (LSE). His work focuses on understanding consumer behavior through econometric models, particularly in the context of brand choice, pricing strategies, and market interactions. Vilcassim's research explores topics such as panel data analysis, conditional hazard functions, and random-coefficients logit models to examine household purchase timing, brand-switching behavior, and competitive market dynamics. His studies also address pricing strategies in duopolies, product line extensions, and the impact of distribution channels on market outcomes. Additionally, he investigates the economic value of marketing investments and the role of advertising in service industries.