Guido van Garderen

Guido van Garderen is a Senior Marketing Lecturer at the London School of Economics and Political Science, Department of Management. He teaches the popular elective Brand Strategy, which has been nominated twice for an LSE-SU Inspirational teaching award. The course is now available as a Summer program and executive education program. He is a visiting Professor at EAFIT University, Imperial College Business School, and Cambridge Judge Business School. His work involves real brand strategy cases and academic insights, with clients including Philips, Mondelez, and Airbus. He also contributes to marketing faculty research on Brand Africa, Employer Branding, and Nation, City, and Place Branding.

Guido van Garderen is a scholar at the London School of Economics and Political Science, specializing in Nation Branding, Place Branding, Brand Strategy, and Brand Experience. His research explores how nation and place branding can drive economic development by promoting tourism, trade, and foreign direct investment through strategic brand management. His work emphasizes the role of brand experience in shaping perceptions and fostering sustainable growth. Van Garderen's academic contributions focus on the intersection of branding and economic policy, offering insights into how brands can be leveraged for national and regional development.