Dr Nicolette Sullivan

Dr Nicolette Sullivan is an Assistant Professor of Marketing at the London School of Economics and Political Science (LSE). Before joining LSE, she was a Postdoctoral Associate at Duke University’s Fuqua School of Business. She holds a Ph.D. in Computation and Neural Systems from Caltech and an M.A. from The University of Chicago. Her research integrates marketing, economics, neuroscience, and psychology to explore consumer decision-making, particularly focusing on self-control and nudging strategies. Dr Sullivan has conducted lab and field experiments with Fortune 500 companies to enhance customer experiences. Her work has been highlighted in media outlets such as Huffington Post and ABC News.

Nicolette Sullivan is a researcher at the London School of Economics, focusing on Marketing, consumer behavior, cognitive modeling, self-control, and process tracing. Her work explores how individuals make decisions, particularly in contexts involving health, diet, and ethical choices. Sullivan's research examines the cognitive processes underlying self-control, such as the speed of processing health-related attributes and the role of attention in decision-making. She investigates how factors like peer presence, default options, and information latency influence consumer behavior. Her studies also highlight the interplay between cognitive modeling and real-world decision-making, offering insights into how mental processes shape choices across diverse marketplaces.