Dr Hye-Young Kim

Dr Hye-Young Kim is an Assistant Professor of Marketing at the London School of Economics and Political Science, Department of Management. She joined the department in 2019. Dr Kim earned her PhD in Behavioral Science from the University of Chicago, Booth School of Business. Her research focuses on consumers’ social judgments and decision making, particularly how technological advancements influence social perceptions and behaviors. She also studies goal pursuit and strategies to help consumers stay motivated. Her work has been published in several academic journals. Dr Kim holds a BS in Business Administration and an MA in Psychology from Yonsei University, Korea.

Hye-young Kim is an Assistant Professor at the London School of Economics and Political Sciences, specializing in consumer research and consumer psychology. Her work explores how consumer perceptions and decision-making are influenced by psychological, social, and technological factors. Kim's research interests include the impact of financial status on product perception, AI-induced dehumanization, and the neural mechanisms underlying choice behavior. She investigates how consumers attribute mind-like qualities to objects and how these attributions affect preferences and decision-making processes. Her studies also examine the role of social memory, group dynamics, and self-concept in shaping consumer experiences and choices.