Professor Amitav Chakravarti

Professor Amitav Chakravarti is a Professor of Marketing at the London School of Economics and Political Science, Department of Management. His research spans consumer insights, digital marketing, marketing analytics, consumer behavior, new products, innovation, and behavioral public policy. Prior to joining LSE, he was an Associate Professor at New York University's Stern School of Business and held faculty positions at MIT Sloan, Johnson School of Management, Cornell University, and University of California, Riverside. His work has been published in top journals such as the Journal of Marketing Research and Journal of Consumer Research. He has also received several awards, including the Google-WPP Marketing Research Award and the MSI Young Scholar Award. Professor Chakravarti teaches a wide range of courses in marketing, management, and psychology at LSE.

Amitav Chakravarti is a Professor of Marketing at the London School of Economics and Political Science, specializing in Marketing, Consumer Behavior, Judgment and Decision Making, Categorization, and Pricing. His research explores how macro-level motives influence consumer decision-making, the impact of advertising on brand preferences, and the role of categorization in shaping unrelated decisions. He investigates how consumers process information, respond to product information formats, and make trade-offs in pricing and feature evaluations. His work also examines the psychological and social factors affecting consumer choices, including the influence of CSR, emotions, and power priming on purchasing behavior.