Professor Om Narasimhan

Professor Om Narasimhan is a Professor of Marketing at the London School of Economics and Political Science, Department of Management. His research focuses on entrepreneurship in emerging markets, innovation, pricing strategy, and channels of distribution. Narasimhan earned his Ph.D. in marketing from the University of Southern California and previously held the position of Board of Overseers Chaired Professor of Marketing at the Carlson School of Management, University of Minnesota. He joined LSE in 2012 and has taught courses on entrepreneurship, innovation, pricing, and marketing strategy to executives from various companies. He currently teaches on the Masters in Management and the Global Executive Masters in Management programs at LSE.

Om Narasimhan is a professor in the Department of Management at the London School of Economics, specializing in Marketing. His research explores the role of marketing capabilities in high-technology markets, focusing on how firms can leverage these capabilities to gain competitive advantage. He investigates topics such as absorptive capacity, product development, and the impact of marketing practices on consumer behavior. Narasimhan's work also examines the effects of sales compensation strategies, private label supply, and the influence of advertising on brand choice decisions. His research spans both developed and emerging markets, with a particular emphasis on microentrepreneurs and informal property rights. His studies often combine theoretical frameworks with empirical evidence to provide actionable insights for businesses.