Kim, Minki

Kim, Minki is a Professor in the Department of Business Administration at KAIST. Her research focuses on quantitative marketing, with a particular emphasis on digital transformation, competition, and innovation. She serves as the Head of the KAIST Graduate School of Business and holds administrative roles including Faculty Chair for the KAIST MBA and Director of the KAIST Seoul Business Incubation Center for Startups. Her work has been published in leading journals such as the Journal of Marketing Research, Energy Policy, and the Journal of Medical Internet Research. She is also an associated editor for the Journal of Business Research and a co-editor for the Asia Marketing Journal.

Minki Kim is a Professor at the College of Business, Korea Advanced Institute of Science and Technology (KAIST), specializing in Quantitative Marketing and Empirical Industrial Organization. Her research explores consumer behavior, market dynamics, and the impact of technological and environmental factors on business decisions. Kim's work includes analyzing public acceptance of nuclear energy, the role of artificial intelligence in education, and the influence of social norms on consumer purchasing. She also investigates healthcare policies, pharmaceutical diffusion, and the effectiveness of green energy initiatives. Her research combines empirical methods with data-driven insights to address complex economic and social issues.