Jidong Zhou

Jidong Zhou is a Professor of Economics Antitrust at Yale University, affiliated with the School of Management. His research focuses on antitrust and competition policy, behavioral economics, business strategy, competitive strategy, consumer behavior, decision-making, economics, game theory, and marketing. His work explores how market imperfections such as imperfect information and consumer ability affect competition and welfare, with implications for antitrust and consumer-protection policies. He is currently engaged in projects on consumer search, information design, price discrimination, and consumer data and privacy in the digital economy. He serves as an editor for the RAND Journal of Economics.

Jidong Zhou is a Professor of Economics at Yale University, specializing in Applied Theory, Industrial Organization, Information Economics, and Behavioral Economics. His research explores how consumer behavior, market structures, and information asymmetry influence competition and pricing strategies. Key topics include consumer search, personalized pricing, and the impact of information on market outcomes. Zhou's work examines how firms leverage data and consumer behavior to shape market dynamics, with a focus on issues like search deterrence, competitive bundling, and the role of advertising in shaping preferences. His research also addresses regulatory implications for enhancing market competition and consumer protection.