Gal Zauberman

Gal Zauberman is a Professor of Marketing at Yale University's School of Management. His research focuses on Behavioral Economics, Consumer Behavior, Creativity, Decision-making, Methodology, and Online Marketing. He investigates human judgment and decision-making, the nature of experiences, financial decision-making, time perception, and memory for emotions and choice. His work has been published in leading marketing and psychology journals, with a specific interest in the role of time in decisions and experiences. He has also explored the impact of photography and technology on experiences.

Gal Zauberman is a researcher at Yale University specializing in Judgment and Decision Research, Behavioral Economics, and Time. Her work explores how subjective time perception influences intertemporal preferences and decision-making. She investigates topics such as time discounting, memory protection, and the psychological dynamics of consumer choices over time. Her research also examines the role of mental simulation, experience evaluation, and the impact of abstract mindsets on temporal preferences. Zauberman's studies highlight the interplay between time, decision-making, and behavioral economics, offering insights into how people value and allocate resources across time.