Kosuke Uetake

Kosuke Uetake is a Professor of Marketing Advertising Pric at Yale University, affiliated with the Yale School of Management. His research focuses on the design of online platforms and the role of asymmetric information in C2C platforms. His work also explores healthcare Big Data using machine learning techniques to address obesity and examines mergers and industry dynamics in high-tech sectors. Uetake holds a bachelor’s degree in economics from the University of Tokyo and a PhD in economics from Northwestern University. He is associated with several academic publications and editorial roles.

Kosuke Uetake is a Professor of Marketing at Yale School of Management, specializing in Quantitative Marketing and Industrial Organization. His research explores the intersection of marketing and economics, focusing on topics such as market dynamics, consumer behavior, and strategic decision-making. Uetake's work includes studies on mergers, innovation, and entry-exit dynamics in industries like hard disk drives and legal marijuana. He also investigates the role of machine learning in behavioral marketing research and the effectiveness of product recommendations under social and time pressures. His research often employs structural models and empirical methods to analyze complex market interactions and firm strategies.