K. Sudhir

K. Sudhir is Professor of Private Enterprise and Management at the Yale School of Management, where he has been a faculty member since 2001. He is also Professor of Economics (by courtesy) at the Yale Economics Department. His research interests include Big Data, Brand Management, Economics, Emerging Markets, Globalization, Healthcare, Marketing, Social Enterprise, Social Media, and AI. He leads the academic-industry interface for quantitative marketing at the Yale Center for Customer Insights (YCCI) and is Founder-Director of the Yale China India Insights Program. Sudhir has served as Editor-in-Chief of Marketing Science from 2016-21 and has been a Visiting Fellow at various universities and institutions, including MIT, Toronto, HKUST, INSEAD, and Microsoft Research.