Deborah Small

Deborah Small is a Professor of Marketing at Yale University's School of Management. Her research focuses on behavioral science, consumer behavior, decision-making, ethics, marketing, women in leadership, and word-of-mouth. She explores how individuals make decisions impacting their own and others' welfare, as well as the moral implications of their choices. Small's work includes prosocial behavior, emotion, moral judgment, and consumer choice. She holds a PhD and MA from Carnegie Mellon University and a BA from the University of Pennsylvania. Her research has been published in various journals, and she has received awards for her contributions to marketing and responsible research.

Deborah Small is a Professor of Marketing at Yale School of Management, specializing in Decision Making, Emotion, Prosocial Behavior, and Consumer Behavior. Her research explores how emotions like fear and anger influence risk perception and economic decisions, as well as the role of prosocial behavior in consumer choices. She investigates the impact of emotional states on altruistic actions, such as donations to identifiable versus statistical victims, and how personal experiences shape prosocial behavior. Her work also examines the psychological and social dynamics of negotiation, gender differences in initiating negotiations, and the effects of identifiability on punishment. Small's research bridges emotional and cognitive processes with real-world consumer and societal behaviors.