Jiwoong Shin

Jiwoong Shin is a Professor of Marketing Advertising Anal at the Yale School of Management. His research interests include Advertising, Analytics, Digital Strategy, Economics, Game Theory, Marketing Strategy, Social Media, and AI. Shin's work focuses on applied economic theory and digital strategy, with a particular emphasis on firms’ strategic decisions in advertising, pricing, and Customer Relationship Management (CRM). He has received the John D. C. Little Best Paper Award twice consecutively (2010, 2011) for his marketing research. Additionally, he has been recognized as an MSI Young Scholar in 2011 and an MSI Scholar in 2018. Shin is also the Vice President of the INFORMS Marketing Science Society and has contributed to several high-impact journals in marketing science.

Jiwoong Shin is a Professor of Marketing at Yale University, specializing in Marketing strategy, Applied Game Theory, and Industrial Organization. His research explores inefficiencies in digital advertising markets, customer management dilemmas, and the impact of free riding on customer service. He investigates incentive problems in performance-based advertising pricing, uninformative advertising, and the role of selling costs in signaling price image. Shin also examines the gig economy's effect on product quality and the strategic use of targeted advertising as an implicit recommendation. His work highlights how marketing initiatives influence competition and consumer behavior through strategic pricing and information sharing.