Balázs Kovács

Balázs Kovács is a Professor of Organizational Behavior at Yale University’s School of Management. His research explores how socially structured information, such as categories, awards, online reviews, and social networks, influences audiences’ perceptions and evaluations in creative domains like music, literature, dining, and technology. He employs large-scale, big data methods to analyze online reviews and social networks, focusing on the sociological aspects of actors, objects, organizations, and markets. His work appears in journals such as Administrative Science Quarterly, American Sociological Review, and Strategic Management Journal. Kovács received his PhD from Stanford University’s Graduate School of Business and previously served as an assistant professor at the University of Lugano, Switzerland.

Balazs Kovacs is a professor at Yale University's School of Management, specializing in Organization Theory, Social Networks, and the impact of Online Reviews on industries such as Restaurants and Innovation. His research explores how authenticity, homophily, and cultural consumption influence consumer behavior and organizational identity. Kovacs investigates the consequences of category spanning, the role of social networks in loneliness, and the dynamics of technological entry in industries like semiconductors. His work also examines the interplay between expert critics, rankings, and review aggregators in shaping market dynamics. His research highlights the complexities of authenticity, cultural boundaries, and the evolving nature of organizational identity in modern markets.