Joowon Klusowski

Joowon Klusowski is an Assistant Professor of Marketing at Yale University's School of Management. His research focuses on behavioral science, consumer behavior, decision-making, and marketing. Klusowski studies how people make numeric judgments and decisions, utilizing experimental and observational data to explore behavioral and quantitative questions. His work includes understanding how individuals estimate success probabilities, decide on quantities of goods or services, and interpret percentages and multipliers. His research has been published in journals such as Nature, Management Science, and Psychological Science. Klusowski's research interests also encompass choice, behavior change, emotion, and methods.