Ravi Dhar

Ravi Dhar is a Professor of Management and Marketing at Yale School of Management. His research focuses on Behavioral Science, Brand Management, Consumer Behavior, and Marketing. He has contributed to the field through extensive publications and editorial roles in leading marketing journals. Dhar has served as a consultant to numerous Fortune 100 companies across various industries. His work has been featured in major media outlets, and he has received several awards for his research and teaching. He holds a PhD from the University of California, Berkeley, and has taught courses on Customer Insights and Strategic Marketing Leadership.

Ravi Dhar is a professor at Yale School of Management, specializing in Marketing, Decision Making, and Psychology. His research explores consumer behavior, focusing on how individuals make choices between hedonic and utilitarian goods, the impact of time pressure on decision-making, and the role of goals in shaping preferences. Dhar's work also examines the licensing effect in consumer choice, preference fluency, and the influence of resource depletion on decision-making processes. His studies highlight the interplay between cognitive and emotional factors in consumer choice, offering insights into how individuals navigate complex decision environments.