James Choi

James Choi is Professor of Finance Analytics Behavior at Yale University's School of Management. His research focuses on analytics, behavioral economics, behavioral finance, behavioral science, consumer behavior, decision-making, economics, and financial markets. Professor Choi's work on automatic enrollment has influenced pension plan design globally. He is an Associate Editor at the Journal of Finance and a TIAA Institute Fellow. His research explores the effects of social identity and psychology on preventive health behaviors. He has received the TIAA Paul A. Samuelson Award for outstanding scholarly writing on lifelong financial security twice.

James J. Choi is a Professor of Finance at Yale University, specializing in behavioral finance, behavioral economics, household finance, and financial economics. His research explores how psychological factors influence financial decisions, particularly in retirement savings, investment behavior, and consumer choices. Choi's work examines the impact of default options, social identity, and nudges on financial outcomes. He investigates topics such as 401(k) savings behavior, the role of peer information, and the effects of simplification on saving decisions. His research also addresses the misperceptions of health insurance and the influence of the Internet on trading behavior. Choi's contributions highlight the intersection of psychology and economics in shaping financial outcomes.