Zoe Chance

Zoe Chance is a Senior Lecturer in Management at Yale School of Management, where she teaches Mastering Influence and Persuasion. Her research focuses on marketing, particularly persuasion and decision making, and she advises the Center for Customer Insights consulting and research teams. Chance collaborates with Google and Optum Health and has previously worked in marketing at Mattel and developed an executive education program at Harvard. She holds a doctorate from Harvard, an MBA from the University of Southern California, and a bachelor’s degree from Haverford College. Her work has been featured in various publications, including the New York Times and the Wall Street Journal.

Zoe Chance is a researcher at the Yale School of Management, focusing on influence, behavioral economics, and positive psychology. Her work explores how individuals make decisions and how small changes in environment or framing can lead to more beneficial behaviors. She investigates topics such as self-deception, decision-making, and the impact of nudges on consumer behavior. Her research also addresses social marketing strategies for public health, such as improving HIV treatment in developing nations and promoting healthier food choices in workplaces. Chance's studies often blend psychological insights with practical applications to enhance well-being and decision-making.