Alexander Rustler

Alexander Rustler is a Postdoctoral Research Fellow at the Oxford University Centre for Corporate Reputation, affiliated with Saïd Business School at the University of Oxford. His research is theoretically grounded in strategy and organisation theory, focusing on nonmarket strategy, firm-state relations, and legitimation processes in complex institutional environments. He has published in the field of business and human rights, including work on public perceptions of business involvement in human rights violations. His empirical focus includes extractive industries, supply chains, and human trafficking organisations. Rustler has also worked for the United Nations UNICEF Office of Global Insight and Policy and the Austrian Development Agency. He has contributed to publications in the Harvard Business Review and various academic journals.

Alexander Rustler is a scholar at the Said Business School, University of Oxford, specializing in Organisation Theory, Strategy, and Corporate Social Responsibility. His research explores the intersection of public perception, corporate accountability, and business involvement in global issues such as human rights and climate change. He investigates how organizations navigate legitimacy, public opinion, and complex social evaluations in contexts of weak state capacity. His work also examines the role of language and communication in shaping societal attitudes toward corporate behavior and the challenges of achieving global sustainability goals through policy and corporate action.