Suzanne Shu

Suzanne Shu is the John S. Dyson Professor in Marketing at the Charles H. Dyson School of Applied Economics and Management, Cornell University. Her research focuses on behavioral research, decision making, marketing, retirement income, behavioral economics, and sustainability. Shu's work explores consumer self-control, consumption timing, and financial decisions during retirement, including annuities and Social Security claiming. She has also conducted grant-funded projects using behavioral economics to improve health outcomes, such as medication adherence and screening compliance. Shu has taught marketing and decision-making courses at various institutions and is an NBER faculty research fellow. She holds a PhD from the University of Chicago and a joint faculty appointment at the UCLA Medical School.

Suzanne Shu is the John S. Dyson Professor in Marketing at Cornell University, specializing in decumulation, psychological ownership, and judgement & decision making. Her research explores how psychological ownership influences consumer behavior, affective reactions, and stewardship for public goods. She investigates decision-making processes, including procrastination, aesthetic influences on financial decisions, and the role of perceived effectiveness in choice architecture. Her work also addresses behavioral economics applications in healthcare, such as patient adherence to chronic disease management. Shu’s research highlights the interplay between affect and decision-making, uncovering phenomena like framing effects and the impact of scarcity appeals in marketing.