Jura Liaukonyte

Jura Liaukonyte is a Professor at Cornell University, affiliated with the Charles H. Dyson School of Applied Economics and Management. Her research focuses on quantitative marketing, economics of advertising, industrial organization, food marketing and labeling, and sustainability. She explores actionable marketing insights from big data, the impact of advertising and social media on consumer choice, and the implications of food labels. Her work has been published in leading journals such as Marketing Science, Management Science, and RAND Journal of Economics. Liaukonyte also serves as an associate editor of the Journal of Marketing Research and on the editorial board for Marketing Science. She teaches courses on the economics of advertising, strategic pricing, and quantitative methods, and has received teaching awards, including the 50 Best Undergraduate Business School Professors award by Poets&Quants.

Jura Liaukonyte is an economist at Cornell University specializing in the Economics of Advertising, Quantitative Marketing, Applied Microeconomics, and Industrial Organization. Her research explores how advertising influences consumer behavior, pricing strategies, and market dynamics. She investigates topics such as the impact of television advertising on online shopping, price fairness, and the effects of labeling on consumer demand. Her work also examines the role of advertising content in shaping brand search lift and consumer willingness to pay. By combining empirical analysis with experimental methods, she contributes to understanding the economic and health effects of marketing strategies in various industries.