Dr Wen Mao

Dr Wen Mao is a Lecturer in Marketing at The University of Queensland, School of Business. His research interests focus on behavioural decision making, consumer psychology, and individual differences. Dr Mao has published in various journals, including the Journal of Business Research, Journal of Product & Brand Management, and Journal of Consumer Psychology. His work explores topics such as consumer behaviour, brand-related content effects, and decision-making processes. Dr Mao is available for supervision and contributes to the Faculty of Business, Economics and Law.