Dr Mark Brown

Dr Mark Brown is a Senior Lecturer in the School of Business at The University of Queensland. His research focuses on digital marketing strategy, with an emphasis on how brands can engage consumers more effectively in the digital environment. He has published extensively on topics such as consumer perceptions of brand innovativeness, the academic-practitioner gap in marketing, and the impact of digital communications on consumer behavior. Dr Brown has also contributed to studies on privacy concerns in online purchasing and the effectiveness of trade shows. His work has been featured in several academic journals and conferences, and he is available for supervision of doctoral research.