Regular biography
Dr Muhammad Rashid Saeed is a Lecturer in Marketing at the School of Business, University of Queensland. He holds a PhD in Marketing from the University of South Australia and has approximately 15 years of teaching experience in Australian and international universities. His research interests include advertising effectiveness, AI in marketing, brand management, and consumer pro-environmental behaviour. He has published in journals such as the European Journal of Marketing, Journal of Business Research, and Business Strategy and the Environment. Dr Saeed is also available for supervision.
Scholar-generated biography
Muhammad Rashid Saeed is a researcher in the field of marketing with a focus on Advertising, Consumer Behavior, Experimental Design, Systematic Review, and AI in Marketing. His work explores the intersection of consumer psychology, brand strategy, and sustainable business practices. Saeed's research includes systematic reviews on construal level theory in advertising, the role of brand personality, and the impact of managerial environmental awareness on corporate sustainability. He also investigates the influence of consumer behavior on cultural dynamics and the effectiveness of marketing strategies in tourism and international markets. His studies often employ experimental design and game-theoretic models to analyze consumer decision-making and brand counterfeiting.