Regular biography
Dr Thomas Magor is a Lecturer in Marketing at The University of Queensland, School of Business, Faculty of Business, Economics and Law. His research focuses on consumer choice modeling, with an emphasis on understanding decision-making patterns in public transport, tourism, and technology use. He has published in journals such as Transportation Research Part B: Methodological, Tourism Management, and the Journal of Choice Modelling. Dr Magor is the Major Convenor for Business Analytics in the Bachelor of Advanced Business (Honours) and Bachelor of Commerce programs and serves as Programme Chair for the International Choice Modelling Conference (ICMC2026).
Scholar-generated biography
Thomas Magor is a Lecturer at the University of Queensland specializing in Choice Modelling, Marketing, Transportation, and Behavioral Decision Theory. His research explores consumer behavior through empirical studies, focusing on tourism, public transport, and digital services. Magor investigates how individuals make decisions in contexts such as virtual influencers, sustainable tourism, and AI ethics. His work includes discrete choice experiments, structural choice modelling, and psychophysiological methods to understand preference heterogeneity and public acceptance of tourism developments. He also examines the role of authenticity in consumer behavior and the impact of digital transformation on wellbeing.