Regular biography
Dr Ursula Bougoure is a Lecturer in the School of Business at The University of Queensland. Her research focuses on ethical management of AI in service encounters, as evidenced by her publication in the Journal of Service Management. She is available for supervision and contributes to the Faculty of Business, Economics and Law. Dr Bougoure's work explores the intersection of technology and ethics in business contexts.
Scholar-generated biography
Ursula S Bougoure is a Marketing Academic at the University of Queensland, specializing in services marketing, consumer behaviour, food sustainability, and consumption in Asia. Her research explores the impact of service failure on brand credibility, service quality in fast food industries, and consumer relationships with brands. She investigates factors influencing brand equity, brand consideration, and consumer behaviour in contexts such as wet markets and supermarkets. Her work also addresses ethical management of AI in service encounters and cross-cultural perspectives on genetically modified food consumption. Bougoure's research contributes to understanding consumer dynamics in diverse markets, particularly in Asia, with a focus on sustainability and ethical consumption practices.