Regular biography
Dr Foluke Abigail Badejo is a Lecturer in Marketing at the School of Business, University of Queensland. She holds a PhD, a Master of Marketing Management, and a Bachelor of Communication in Marketing and Journalism from Griffith University, along with a Master of Public Relations from The University of Southern Queensland and a Graduate Certificate of Arts in Writing, Editing and Publishing from The University of Queensland. Her research focuses on vulnerable consumers, harm reduction, and sustainable development, with expertise in areas such as social marketing, transformative services, and public health. Dr Badejo has published in leading journals and has been involved in research projects funded by various organisations, including UNICEF Malawi and Queensland Health. She is also an invited speaker at national and international conferences.
Scholar-generated biography
Dr Foluké Abigail Badejo is a Lecturer at the UQ Business School, University of Queensland, specializing in Social Marketing, Advertising, Media, and Behavioural & Social Change. Her research explores interventions for health behaviors, such as weight management in young adults, and examines the intersection of sportswomen's identities with branding and career prospects. She also investigates social issues like human trafficking through a social marketing lens, emphasizing context-specific and trauma-informed approaches. Her work highlights the role of marketing in promoting social good, including critical perspectives on service markets and the inclusion of global South voices in academic discourse.