Regular biography
Associate Professor Josephine Previte is a member of the School of Business at The University of Queensland. Her research focuses on qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice, and social technology influences on consumer behaviour. She has worked on various social marketing projects, including alcohol consumption, breastfeeding, breastscreening, blood donation, and new technology use. Her research has been published in academic journals, book chapters, and conference papers, and she has presented findings at invited speaking engagements.
Scholar-generated biography
Josephine Previte is a researcher at the University of Queensland with expertise in social marketing, consumer behaviour, services marketing, qualitative inquiry, and gender dynamics. Her work explores how consumer behaviour influences service systems and social marketing strategies, with a focus on inclusive design and value creation. She investigates the role of emotional and experiential factors in shaping consumer intentions and the impact of gender dynamics on social marketing outcomes. Her research also addresses health and wellbeing, digital behavior, and transformative service exchange, emphasizing the importance of qualitative methods in understanding complex social issues.