Regular biography
Dr Anne-Maree O'Rourke is a Senior Lecturer in Marketing at the UQ Business School, The University of Queensland. She holds a PhD from the University of Technology Sydney, a Master of Business Administration from Macquarie Graduate School of Management, and a Bachelor of Commerce from the University of New South Wales. Dr O'Rourke teaches Brand Management to undergraduate students and Fundamentals of Advertising to postgraduate students. Her research interests include brand strategy and management, and diversity, equity, and inclusion in the marketplace. She has published in several marketing journals and presented at international conferences. She is also the Academic Mentor of Newish, UQ's student-led marketing agency.
Scholar-generated biography
Anne-Maree O'Rourke is a researcher at the University of Queensland focusing on branding and diversity, equity, and inclusion (DEI) in the marketplace. Her work explores how branding strategies intersect with social values, particularly in contexts such as luxury fashion, digital services, and inclusive innovation. O'Rourke's research includes the impact of brand purpose, celebrity endorsements, and customer behavior in diverse markets. She has examined how factors like humor, gratitude, and inclusivity influence brand perception and consumer engagement. Her studies also address implicit biases and their implications for consumer behavior, such as tipping practices. Through her research, O'Rourke contributes to understanding the role of branding in fostering social equity and market inclusivity.